READING GUIDE FOR EQUALITY OF EDUCATIONAL OPORTUNITY AND THE CRITERION Assignment

READING GUIDE FOR EQUALITY OF EDUCATIONAL OPORTUNITY AND THE CRITERION OF EQUAL EDUCATIONAL WORTH - Assignment Example A. The question of equal access arises when viewed from the point of view of race and gender. In the formal structure of educational institutions, no bias exists in admission/imparting education on the basis of race and gender. Such institutions provide opportunity to all students and foster racial and gender equality. Legally sanctioned racial barriers are non-existent. B. The goal of equal educational opportunity needs to transcend the legal boundaries of equality. Equal access is not a self-contained stage. According to Howe â€Å"extraneous psychological and social factors† can impact a person’s educational opportunities. The author cites an example supporting his viewpoint: â€Å"For example, the educational opportunities that a monolingual Chinese-speaking child enjoys in a school that is conducted exclusively in English are hardly equal to those that a monolingual English-speaking child enjoys.†(Howe, 330) As such the system of equal educational opportunities is more important than the features of educational institutions. C. The characteristics that an individual brings to the institution should be utilized in such a manner so that it stands to benefit the other students and the institution as a whole. It should not be considered as a problem but should be converted into an opportunity. As such interaction between individuals and educational institutions assumes importance. Equality attains new dimensions. A. Treating differentially is inclusive of the concept of treating equal. The author substantiates this statement by stating, â€Å"In terms of the preceding example, showing equal respect for the needs, interests and capabilities of monolingual Chinese-speaking children requires that they be treated differently than English-speaking children.†(Howe, 330) B. Some of the characteristics that disadvantage people and need to be

The resource curse in myanmar

The resource curse in myanmar Introduction Myanmar (Burma) has distinguished diversity in both its ethnicity and geography. Myanmar has been ruled by the formidable military junta that has contributed to raising many problems in the social, political and economic spheres. Myanmar is infamous for the worlds longest civil war, dire poverty, poor public health and systematic human rights violations. Especially, the oppression of the military regime against some indigenous groups and pro-democracy demonstrators have been done in cruel manners such as forced displacement, arbitrary detentions, rapes, torture and massacres. In the pro-democracy demonstration in 1988, as many as 3,000 unarmed protestors were killed by the Myanmar army (Human Rights Watch, 1989). The regime has maintained tight control over all facets of economy and society, including the countrys natural resources. Myanmar has plenty of natural resources: natural gas, petroleum, timber and valuable minerals such as gold, tin, rubies and jade. In contrast with the countrys abundance of natural resources, Myanmars development has never been on the right track; the outcomes are poor economic growth, extensive poverty, military dictatorship and prolonged civil war. In reality, the abundance of natural resources in Myanmar has contributed to extensive human right abuses and environmental degradation: forced labor, displacement, deforestation, soil contamination, etc. According to the International Institute for Strategic Studies, the military regime of Myanmar spends at least 40 percent of its national budget on military expenditures, in contrast with the indiscreetly low allocation of the health budget (only 0.4 percent), regardless of the exploding public health crisis (Taisamyone 2007). The military junta has exploited billions of dollars from the national revenue to fuel the military force; in other words, the money that was supposed to enrich the Myanmar citizens has been used for the military activity to control or oppress the citizens. The situation of Myanmar ― a paradoxical outcome of natural resource abundance ― can be true of the â€Å"resource curse† that has been addressed for years in a multitude of researches of countries development. The term resource curse is used to describe the paradox that dependence on natural resources, especially in developing countries often negatively affects the economic growth, democratization and promotion of human rights. As a matter of fact, many countries rich in natural resources have failed to develop and remain in miserable situations. (Humphreys 2007) It is well known that the economic instability in a resource-rich country is caused by an economic concept called â€Å"Dutch disease† ― a countrys currency value is raised by the export of natural resources, and it will makes the other domestic industries uncompetitive in the other export activities due to the inflationary exchange rate (Humphreys 2007). In addition, it is now widely agreed that the curse of natural resources degrades the quality of governance, and as a result, natural resources often provokes civil war (Collier 2007). This paper seeks to analyze the formation of the resource courses in Myanmar, by taking up the key issues of the primary resources that have largely influenced the states condition. The paper especially focuses on the relation of the parties involved with the natural resource issues in the context of economical, ecological and social aspects, rather than focusing on the theory of economic science such as the Dutch disease. Also, this paper will provide some suggestions of how to resolve the Myanmars resource curse from a point of view of sustainable development and environmental scarcity. Natural Gas Myanmars natural gas exports in the fiscal year of 2007-08 was 2.6 billion U.S dollars, and account for 43 percent of the total exports, according to the report from Myanmars Customs Department (Yao 2008). The largest of Myanmars industrial projects is the Yanada project. The Yanada pipeline was bridged from the offshore area to the Thai border with a 60-kilometer-long route across southern Burma. During the construction, the Burmese military regularly conscripted villagers in the pipeline area to impose forced labor. The villagers were afflicted with extensive human rights violations including torture, rape and extrajudicial killings by the military junta (ERI 2008). Environmental degradation during the construction and operation period is also serious problem. Offshore drilling creates massive toxic wastes that are usually dumped into the ocean. Both the disposal of toxic waste and the drilling cause a hazardous effect on the wet lands, fish and habitats, and pollute water supplies (ALTSEAN-Burma 2009). There is another serious problem in natural gas projects other than human rights abuses and environmental degradation. The military expenditure of the military junta dramatically increased due to the Yanada project. According to the US Central Intelligence Agency (CIA), Myanmars military budget was estimated at $900 million U.S. of the total budget of $2.3 billion. The Yanada project provided the largest portion of the revenue, and at least 50 % of it would flow directly to the military regime (CIA Factbook cited in ERI 2008). The natural gas and multinational corporations have not benefited the local population at all but they have contributed much to financing the military junta. There has been no threat from neighboring countries since the countys independence in 1948; the purpose of enforcing military rule is only to control or oppress its citizens. While Myanmar pours its huge budget into the military activities, the country is severely impoverished as one of the poorest countries in the world. Timber Aside from the natural gas industry, the timber industry also produces a significant profit in Myanmar. Because of its lucrative nature, especially in the variable teak, the military junta has overexploited the countrys forests. The extensive illegal logging is a huge problem, leading to the deforestation and the destruction of biodiversity. The forests covered 70% of Myanmars total land area at the time of its independence in 1948, but most independent estimates indicated that over half of the countrys forests were cut down by commercial logging operations as of 1998 (Dennis 1999). Deforestation contributes to massive soil erosion, temperature increase and flooding in the areas logged. Deforestation spoils the quality and availability of water and directly harms the local communities livelihood; farming is impossible in the land and a shortage of clean water undermines the health of the people. Not only that, forests are furthermore important for the indigenous people in their religious beliefs and practices. â€Å"Karen people in Lu Thaw Township are famous for their traditional beliefs related to forests†¦If there was no forest, there would be no rotational farming, plant diversity, and the specific cultural identity, traditional beliefs and values of the Karen would disappear.† (PKDS and KESAN 2004) In the peripheral part of the country, the ethnopolitical groups manage the logging industry for the benefit of .hard currency. The logging business provides both the military junta and the local ethnopolitical minorities with profit, and this has led to an incompatible relationship between them. The military junta started to monopolize the timber industry and forcibly removed ethnopolitical groups that managed some forest areas, such as Karen National Union States (KNU) that dealt with the logging business in the unreserved forest area of Karen State. The military junta has cut down forests indiscriminately whether they are reserved or unreserved. The military junta stripped the living environment and a significant source of income from the local communities. Thus, logging and political conflict are interrelated in the Karen State (PKDS and KESAN 2004). Dams The military junta has been enforcing the construction of dams along the Salween River for the sake of hydropower. In the dome sites, forced labor and human rights violations were regularly conducted by the Burmese military, as well as the construction of the natural gas pipeline construction described above. A series of dam constructions caused a threat of flood and water scarcity, and tens of thousands of people have been forced to flee to higher ground. Although the military junta once promised abundant electricity and water supplies along the dam sites, the local population has never received the benefit. On the contrary, local communities in the area, mainly Karenni ethnic people, have been suffering from the destruction of the environment and shortage of water, which have directly damaged both farming and fishing industries, and the local communities livelihood. One of four dams of the Salween River, the Weigyi Dam, flooded several times, extending over 640 square kilometers, and made 30,000 villagers homeless, submerging 28 towns in Karen State (KDRG 2006). Ongoing Civil War in Myanmar Myanmar has a long history of numerous civil wars due to the great diversity of the ethnic groups and the problematic politics of the military regime. Several ethnopolitical minorities had organized rebellion and fought simultaneously against the military regime to achieve their self-determination. Most of the ethnopolitical minorities, however, compromised on cease-fire agreements with the military regime in the end of 1980s, after an offer of the military regime that promised a part of the political rights for the combatant ethnopolitical groups. A few ethnopolitical groups such as the Karen National Union (KNU) and Karenni National Progressive Party (KNPP) are still in combat against the military junta. Both the Karen and Karenni state have been severely oppressed by the military junta. In Karen State, the number of Internal Displaced Persons (IDPs), by forced displacement or relocation by military junta, counts over 157,000 since the end of 2002, and over 240 villages were destroyed or relocated (Human Rights Watch 2005). In Karenni State, more than 81,000 civilians, equivalent to 25 percent of the total population, were displaced and 267 villages were destroyed (Burma Issues 2008). Karen and Karenni State are the locations that are troubled with some of the largest numbers of IDPs in Myanmar. The cruel oppressions of the military junta against Karen and Karenni definitely caused a grievance that incites the ethnopolitical groups to take up arms against the military junta. In some cases, those oppressions are closely linked with the interest of natural resources. As a reason for displacement, there are two main reasons: â€Å"conflict induced displacement†Ã¢â‚¬â€¢ a forced displacement induced as a result of conflicts in the area and â€Å"development induced displacement† ― a forced displacement for the purpose of development or exploitation of natural resource of the area (Burma Issues 2008). Karenni State is a very example of development induced displacement. â€Å"Karenni State a number of different development projects are being undertaken by the military junta including, mining, logging, hydro-electricity, industrial development and agriculture projects.† (Burma Issues 2008) The development project led the military junta set up military base along the construction sites, and forces extensive human rights abuses and causes environmental degradation. Massive forced displacement was done along both with its process and operation process (see Dams section in this paper). Also, there are several examples that conflicts were exacerbated over a right to control natural resources. One of the cease-fire groups, Karenni National Democratic Party (KNDP), was compelled to recruit into the military junta as the exchange condition for receiving the control of the local area. The KNDP participated in the Burmese troops in 1997 to attack a refugees shelter located in the side of Thai border. This means ceasefire groups fought against non-ceasefire groups, resulting in intra-ethnic conflicts. Moreover, the military junta granted control of areas and resources to the ethnopolitical groups who joined to attack non-ceasefire groups to raise a grievance among ethnopolitical groups. (KDRG 2006) Some displacement in Karen State was done for the purpose of seizing control of the dam, mining and logging sites, that is, the development induced displacement. However, the displacement of Karen State was triggered in reasons for conflict-induced displacement rather than development-induced displacement. Those conflicts can be regarded as the consequence of a series of oppression and development-induced displacement by the military junta (see Timbersection in this paper). The destruction of environment, livelihood, and cultural value of the ethnic people induced the KNU to take up arms against the military junta. As a result of prolonged numerous conflicts, the people in Karen State, especially the 157,000 IDPs, were severely victimized in both development-induced displacement and conflict-induced displacement. As the examples of Kanenni and Karen State, an abundance of natural resource have induced huge mount of cruel displacement and civil wars across the country, and it would be the body of the resource curse in Myanmar. Analysis from a Concept for Sustainable Development and Environmental Scarcity This section examines: 1) how the military junta, the body of Myanmars politics, is getting along with a major concept of sustainable development, 2) the relation between environmental scarcity and conflict, based on a academic theory. Promoting sustainable development is based on the three pillars: The social: this relates to human mores and values, relationship and institutions. The economic: this concerns the allocation and distribution of scarce of resources. The ecological: this involves the contribution of both the economic and the social and their effect on the environment and its resources. (Ekins 2000 cited in Banker 2006) For the social context, military junta has extensively violated human rights against the citizens, especially ethnopolitical group who live in the sites of natural resources. For the economic context, military junta has monopolized the profit of the resource to enforce their military capacity, intending to control over the population with the country. This resulted in the extremely poor economic growth of the country. For the ecological context, there have been a myriad of environmental degradations in any types of natural resource extraction (see sections of Natural Gas, Timber and Dam in this paper). Unflatteringly, the military junta has been doing the things in the opposite way of sustainable development. In the concept of sustainable development, scholars all agreed that social participation is an essential to promote sustainable development; making decision procedure should involve democracy with local communities (Banker 2006). In the case of Myanmar, the National League for Democracy gained the support from the majority of the country citizens in 1990 national election, and Aung San Suu Kyi was elected as the Prime Minister. However, the military junta demolished the election and refused the citizens to participate the national politics, by making military threats. In recent decades, environmental scarcity could plausibly generate some types of violent conflict in a country much dependent on environmental goods and services. One of the types refers to â€Å"Disputes arising directly from local environmental degradation caused, for instance, by factory emissions, logging, or dam† (Thomas and Homer 1999). For the relation between environmental scarcity and conflicts, some scientists adopt a process called reciprocal causation. As the causal steps show, Myanmars environmental degradation by military junta caused a significant environmental scarcity in the local communities, such the cases of Karen and Karenni State that is still in a situation of violent conflicts today. All the cases of Myanmar, described above in the paper, have proved that the military junta has contributing to ignoring the countrys sustainable development, and inducing to create violent conflict against local communities. In this perspective, it is absolutely important to address the Myanmars ethnopolitical conflicts, based on environmental issues. Conclusion Due to the combination of the bad governance and an abundance of the natural resources, Myanmar has lapsed into a miserable situation: poverty, poor economic growth, continuous civil wars, etc. These catastrophic outcomes are definitely attributable to the failure of the natural resource management by the military junta. Even the effort to establish a democratic state by the citizens was destroy by the injustice of the military junta. It is necessary to have further cooperation both within the country and out side of the country (international communities). The attitude of international communities against the military junta is controversial.Althoughinternational communities have imposedeconomicsanctionandlimittheir trading, this directly benefited the nonbearing countries such as China, Thailand, and India. As a result, the economic sanction has decreased the performance of the countrys economic growth; Myanmar has to sell their products in cheap price due to the lack of trade partners. Besides, the interest between China and Myanmar has hindered the use of Responsibility to Protect of United Nations Security Council. In any case, international communities have to immediately come up with another alternative to change the military junta. For the cooperation within the country, it is important to refer to the capacity of ethnopolitical minorities. Although some ethnopolitical minorities have some power to negotiate with the military junta, each group has their own policy and sometimes the policies among ethnopolitical minorities are incompatible. If there is a chance to overcome the power of the military regime, it is a time when all the ethnopolitical minorities and citizens unite their purpose for the democracy for whole nation, not pursuing each own political rights. Reference: ALTSEAN-Burma(Alternative ASEAN Network on Burma) (2009) KEY ISSUES ENVIRONMENT, Retrieved on 22nd January 2010 from http://www.altsean.org/Key%20Issues/KeyIssuesEnvironment.htm Collier, P. (2007) The Bottom Billion, Oxford: Oxford University Press Dennis, J. V. (1999) A REVIEW OF NATIONAL SOCIAL POLICIES Myanmar, Retrieved on 22nd January 2010 from http://www.mekonginfo.org/mrc_en/doclib.nsf/0/AE24021D05C497DDC725682E003722D4/$FILE/FULLTEXT.html Burma Issues (March 2008) Living Ghosts -The spiraling repression of the Karenni population under the Burmese military junta, Retrieved on 22nd January 2010 from http://www.burmalibrary.org/docs4/livingghosts.pdf EarthRights International (ERI) (April 2008) The Human Cost of Energy, Retrieved on 23rd January 2010 from http://www.earthrights.org/sites/default/files/publications/Human-Cost-of-Energy.pdf Humphreys, M. et al (2007) Escaping the Resource, New York: Curse Columbia University Press Human Rights Watch (1989) BURMA (Myanmar), Retrieved on January 22nd 2010 from http://www.hrw.org/legacy/reports/1989/WR89/Burma.htm Human Rights Watch; Vol. 17, No.4 (June, 2005). â€Å"They Came and Destroyed Our Village Again† The Plight of Internally Displaced Persons in Karen State: New York. Retrieved on 25th October, 2009 from http://www.ashleysouth.co.uk/files/Human_Rights_Watch_2005.pdf Karenni Development Research Group (KDRG) (2006) Dammed by Burmas Generals, Retrieved on 22nd January 2010 from http://www.khitpyaingnews.org/reports/Dammed%20by%20Burmas%20Generals.pdf Kramer T. (July, 2009) Neither War Nor Peace: The Future of the Cease-Fire Agreements in Burma, Transnational Institute. Retrieved on 25th October, 2009 from http://www.humansecuritygateway.com/documents/TNI_Burma_CeasefireAgreements.pdf Pan Kachin Development Society (PKDS) and Karen Environmental and Social Action Network (KESAN) (2004) Destruction and degradation of the Burmese Frontier forests, Amsterdam: Kaboem, Rerieved on 22nd January 2010 from http://www.aaa.htm Taisamyone (6th July, 2007) Editorial: Disproportionate military expenditure in Burma, Burma Digest, Retrieved on 22nd January, 2010 from http://burmadigest.wordpress.com/2007/07/06/editorial-disproportionate-military-expenditure-in-burma/ Thomas, D. and Homer, D (1999) Environment, Scarcity, and Violence, United Kingdom: Princeton University Press. Yao Amber (2008) Natural gas tops Myanmar exports in 2007-08, Xinhua News Agency, Retrieved on 22nd January 2010 from http://news.xinhuanet.com/english/2008-06/15/content_8374394.htm

Blaise Pascal :: essays research papers

Blaise Pascal Blaise Pascal was born in Clermont France on June 19, 1623, and died in Paris on Aug. 19, 1662. His father, a local judge at Clermont, and also a man with a scientific reputation, moved the family to Paris in 1631, partly to presue his own scientific studies, partly to carry on the education of his only son, who had already displayed exceptional ability. Blaise was kept at home in order to ensure his not being overworked, and it was directed that his education should be at first confined to the study of languages, and should not include any mathematics. Young Pascal was very curious, one day at the age of twelve while studying with his tutor, he asked about the study of geometry. After this he began to give up his play time to persue the study of geometry. After only a few weeks he had mastered many properties of figures, in particular the proposition that the sum of the angles of a triangle is equal to two right angles. His father noticed his sons ability in mathematics and gave him a copy of Euclids's Elements, a book which Pascal read and soon mastered. At the young age of fourteen he was admitted to the weekly meetings of Roberval, Mersenne, Mydorge, and other French geometricians. At the age of sixteen he wrote an essay on conic sections; and in 1641 at the age of 18 he construced the first arithmetical machine, an instrument with metal dials on the front on which the numbers were entered. Once the entries had been completed the answer would be displayed in small windows on the top of the device. This device was improved eight years later. His correspondence with Fermat about this time shows that he was then thurning his attention to analytical geometry and physics. At this time he repeated Torricelli's experiments, by which the pressure of the atmosphere could be estimated as a weight, and he confirmed his theory of the cause of barometrical variations by obtaining at the same instant readings at different altitudes on the hill of Puy-de-DÃ ´me. A strange thing about Pascal was that in 1650 he stoped all he reasearched and his favorite studies to being the study of religion, or as he sais in his Pensees, "contemplate the greatness and the misery of man." Also about this time he encouraged the younger of his two sisters to enther the Port Royal society. In 1653 after the death of his father he returned to his old studies again, and made several experiments on the

Sales Project Report on Wall”S

WALL'S Introduction: Wall’s was bought by Mac fisheries in 1920 – who then sold Wall’s to Lever Brothers in 1922. In 1922 by the 1950s, wartime rationing produced a big appetite for ice cream – sales reached ? 46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester. Supermarkets began to stock ice creams in addition to small high street shops. Market research in the 1970s showed that practically everyone loved ice cream. Wall’s ice cream started production. Wall’s ice cream introduced in 1995 in Pakistan under unilever brand.Unilever is one of the biggest brands in Pakistan and 56 other brands are registered under unilever brand. â€Å"Meeting the everyday needs of people everywhere†. It is the world number 1 in ice-cream, margarine, and tea-based beverages; also in personal wash, prestige fragrances and deodorants. Unilever's packaged foods business is the world's third largest after Nestle and Kraft. Yet a t the same time, the group has pruned its portfolio by 75%, disposing of some regional products and rebranding others in order to concentrate on a smaller roster of global power brands.Advertising Age estimated global measured advertising expenditure of $3. 5bn in 2004 making Unilever the worlds number 3 advertisers. ?Founded 1930 ?Employees 350,000 ?Sales $25. 3 Billion ?Profits $982 Million ?Headquarters London, England and Rotterdam the Netherlands ? 3d-largest company in Britain ?World’s largest margarine producer ?World’s largest soap and detergent maker ?World’s largest maker of packaged tea ?World’s largest ice cream maker ?World’s 3rd-largest advertiser ?World’s 16th –largest industrial company ?Rank World’s largest consumer products companyUnilever is one of the world's leading food companies. â€Å"Our passion for understanding what people want and need from their food – and what they love about it – ma kes our brands a popular choice†. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples.The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission. Ice cream is made from milk, fat and sugar. These are cooled as they are mixed, then whipped to create a light, airy texture. Flavourings, fruit or chocolate are added then the whole mixture is frozen again before packaging. Walls have been continuously adding new products to its range. As a result Walls has registered a significant increase in its sale volume during the last ten years in Pakistan. Miss ion Statement Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. † Wall's Polka Acquisition In 1994 Lever Brothers Pakistan tried to acquire Polka Ice Cream for Rs 600 million. Polka refused the bid, demanding instead Rs. 1 billion. One year after the launch of Wall's Ice Cream by Lever Brothers in 1995, Polka approached Wall's with an offer to merge the two companies. In 1998 Polka merged into Walls both combined with one and other. After the merging they are working together for last 7 years.On Polka packaging there is a brand mark of Walls ice cream. Wall’s has a 28% share in the ice cream market; 25% of which comes from the take home range and 64% of the impulse range – the highest in the entire industry. Taste the fun side of life Mention ice cream and most people think of the Heart brand. The brand with the big red h eart logo is behind many much-loved ice cream classics – from indulgent treats like Magnum and Cornetto. Making you happy Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice cream should always be fun, we've an ever-growing range of lower fat, lower sugar products.Heart brand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favorites – there's something for everyone Some ice creams are best as an occasional indulgence, but others can be a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heart brand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-crab options and those with more nutritional ‘goodies' like calcium and fruit. Key facts †¢ Unilever is the world's biggest ice cream manufacturer, with an annual turnover of â‚ ¬5 billion. Heart brand products are sold in more than 40 coun tries. The Heart brand operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands). Ice cream is an impulse buying product it is related to happiness, fun and togetherness. Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people.There are small, medium and large manufacturers of ice cream in Pakistan. Walls have divided the ice-cream products into three main categories. 1. impulse item 2. In home 3. bulk pack Impulse Item Impulse items are produce especially for kids and teenagers. KIDS: It includes Rocket, Twister, Bigger Three, and Vanilla cup, Rainbow Berry Dip and Choc Dip which are for kids. SLOGAN: All Action All Wall’s TEENAGERS: It includes jet sport, Kings Kulfa , Mango Kings KulfaVanilla, and Choc Bar, Cornetto, Pop cone,Chocolate Passion, Magnum, and Feast SLOGAN: All Hearts All Walls’. IN HOME:In home ice cream products are especially designed For family and adults which includes liter and half liter packs also Have half and full packs. It includes Tutti Fruity, Cassatta, Kings Kulfa, Mango, Chocolate chip and many more. BULK PACK: These are for dealers and hotels and Wall’s providing in large Or big quantity in the form of big packs. Wall’s deal with Pizza Hut, McDonalds, major shopping centers, stores, vendor. Annual Growth Rate: 13. 37% is annual growth rate of the wall’s company And wall’s ice creams remain the best. SWOT ANALYSIS Strengths: †¢ Strong brand equity. Quality product Larger dealers network Country wide availability †¢ Production under Unilever brand is one of the biggest strength for company †¢ Innovative (using latest technology for the manufacturing of the ice cream and all system is computerized) à ¢â‚¬ ¢ Unique innovative packing Weaknesses: †¢ Perception about the company is that it is specially made for high class consumers. This perception is affecting company image although Wall’s is making ice cream for every class and they have those products which are ranging from 5 to 30 which can be affordable for the poor people. Weather barrier is also the factor which is affecting the production of the ice cream and can be taken as a weakness for the Wall’s †¢ Product price high with respect to the competitor in some flavors Opportunities: †¢ Range of the products can be increased especially for the kids †¢ Kids are the big opportunities for the company †¢ Increase in the population †¢ Unilever brand is the big opportunity for the Wall’s as it is well known internationally Threats: †¢ If any multinational company launch ice-cream product then it will be a big threat for the company but up till now company is not facing any ki nd of threat Selling Techniques: – Let people know you sell ice cream Show customers and passersby that you sell ice cream by displaying POS items such as pavement signs, flags and waste bins outside your store. This may result in further impulse buys, growing your overall business. 2 – Keep your cabinet clean and full Only 50% of intended ice cream purchases result in a sale due to unappealing cabinets. Check your stock regularly and clean and defrost your cabinet to attract more sales and keep running costs down. 3 – Stock the best sellersStock the best selling brands in each of 4 segments – chocolate snacks, cones, adult refreshment and kids – to make it easier for your customers to find what they want 4 – Make your cabinet easy to find Place your cabinet in a high traffic flow area near to the till and ideally amongst other impulse products. 5 – Draw attention to your cabinet Use indoor POS items such as freezer display boards, ba sket labels and cabinet stickers to make your cabinet stand out. 6 – Stock ice cream all your round A third of all ice cream sales are made during the winter months, so stock up now and don’t miss out. Distribution: ne of the competitive advantage of WALL'S is its availabilty, which is ensured by extensive distribution. The distribution of icecream is different from other products. To keep it in a good form it must be chilled at appropriate temprature. For thid purpose deep freezers are used, which are provided by the company. However the running costs are to be paid by the retailer. For this purpose walls gives a margin of 18% to its retailerdistributors, which is distributed over entire channel. Pakistan is divided in three major sections. These are as follows: 1) North ( Islamabad, Peshawar, Northren Areas) 2) Central Central Punjab and Lahore) 3) South ( Sindh and Balochistan) Disribution Channel: Distribution is making the product available but this availablity sh ould ensure that product must be: 1- At right place 2- At right time 3- In right condition WALL'S have a hybrid distribution system. It reaches different customers with different systems. WALL'S is using two types of ditribution channels, both are indirect channels. Producer Distributor Retailer Consumer Retailer|Security forthe freezers|Investment onIce cream products|Board for advertisement|Total investment required| Others|15000|12-15,000|3000|30,000|WALL’S|Nil|12-15,000|Nil|15,000| Promotional Strategies: Promotional strategies of WALL’s ice-cream is consistent. It uses Pull strategy for promoting its product because WALL’s spent a lot on advertising and consumer promotion to build up consumer demand. Promotional Budget One of the hardest marketing decisions facing a company is how much to spend on promotion. How des a company decide on its promotion budget: WALL’s ice-cream uses Objective-and-Task Method to set its budget for promotional activities.T his budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the cost of performing these tasks. The sum of these costs is the proposed promotion budget. Wall’s determine its specific tasks to achieve its objectives which are defined by the company’s management, to achieve these objectives WALL’s estimates the costs of different tasks, which are to be done to promote its products. 1. Promotional Objectives Promotional objectives of the WALL’s ice-cream are as follows Inform Persuade RemindCompanies inform the people when they don’t know about the product, persuasion takes place when people already know about the product and company forces them to buy the product and when companies is selling enough quantities of a product it reminds consumers about the product to keep the sales at the same level in future. Promotion is important for firms in many ways. It h elps to establish image of product, which the manufacture wants to portray, and also the personality of product. It informs the people, creates awareness and helps in positioning and repositioning of the product.With promotional tools company can tell about the availability of product, company can justify prices or can communicate the features of the product. WALL’S is not promoting its products individually because WALL’S believe that the high quality it is providing through its products are more than sufficient to prove its identity. We believe that now there is a need for WALL’S to promote its products separately as international competition is coming as well. 2. Tasks Selection of different promotional tools advertising and media schedules and what types of message are delivered to the target audience. WALL’s uses Advertising and Sales Promotion. . Cost/Budget Estimated budget of WALL’s of promotion is Rs. 2. 5 million (est. ) Promotional Tools 1. ADVERTISEMENT WALL’S is creating awareness about its new products such as supper Cornetto, Carte DOR for this purpose it is using huge signboards on the major square of the cities and more importantly both the print and electronic media for advertisement and for that it is following AIDA model.  · Awareness The WALL’S uses print and electronic media plus the signboards initially just to create awareness and knowledge about its new product as these days it is giving A lot of adds of both of its newly launched producs Super Cornetto. Interest: As the public gets awareness of the produces of WALL’S the next step is to create interest among the target buyers about the product which is again done through advertisement.  · Desire: The WALL’S create curiosity among the customers and transform that curiosity into the desire of the product.  · Action: Finally to make the customer purchase the product this is the final thing to be done in model. The WALLà ¢â‚¬â„¢S follows a sequential pattern through which it strengthens its newly launched products. Or to put in another way, the concept can be very well understood with the help of the above given building blocks: InformPersuade Remind Companies inform the people when they don’t know about the product, persuasion takes place when people already know about the product and company forces them to buy the product and when companies is selling enough quantities of a product it reminds consumers about the product to keep the sales at the same level in future. Promotion is important for firms in many ways. It helps to establish image of product, which the manufacture wants to portray, and also the personality of product. It informs the people, creates awareness and helps in positioning and repositioning of the product.With promotional tools company can tell about the availability of product, company can justify prices or can communicate the features of the product. WALL’S is no t promoting its products individually because WALL’S believe that the high quality it is providing through its products are more than sufficient to prove its identity. We believe that now there is a need for WALL’S to promote its products separately as international competition is coming as well. The theme of advertisement varies with the product image and positioning. But walls follow the same theme internationally.The advertisements run on TV are made in foreign countries. The objectives of advertising are the three basic ones which include informing, persuading and reminding about different brands of walls. WALL’S have used all sorts of mediums of mass communication and one to one bases. The mediums used in WALL’S promotional activities are:  · TV  · Billboards  · News papers  · Magazines  · Radio  · Banners  · Pamphlets  · Stands in shops  · Shop boards  · Sponsorships of pop stars, actors, models  · Event arrangements  · Bus S top Board Ads  · Fun carnival carried out in different parks such as Racecourse Park 2.SALES PROMOTION WALL’S has been going a number of sales promotion activities like the: 1- Cycling System: WALL’S started its cycling system for awareness but after that its task was modified into doing sales promotions for the company. And also cycling system has proved excellent in terms of sales and promotion. 2- Discount Coupons: WALL’S launches very low price products for the purpose of both market expansion and sales promotion. Like Solo for Rs. 2 and Liter pack for Rs. 45 was also to boost sales. 3- Discounts and Offerings: Wall’s offered 5% discount in off-season. 3. Public RelationsFor strengthening itself in relationship markets WALL’S is not only going for customer satisfaction but also stressing upon building strong public relations. For example, under the umbrella of Unilever, WALL’S has been trying to part in charity activities and also to s tay in front in national and religion events. For instance events like Valentines Day. WALL’S uses such occasions to not only promote its sales but also to build strong public relationships through sponsoring events on this day. Moreover, it has recently started organizing colorful Fun Carnivals too, which is totally a family affair.This is just an instance WALL’S tries to gain maximum of such opportunities. 1. Customers Price discounts Quantity discounts 2. Distributors Shares 50% of the distributors' expenses Off season discounts: 5% 3. Retailers Free freezers to retailers Investment on each retailer: Rs. 22,000 Free freezers’ maintenance 4. Street Vendors Free Trikes To strengthen its relationship with the various public and customers WALL’s sponsors an Art exibition. Hierarchy of Marketing Department (sales force) National/Country marketing (sales) manager ? Zonal sales manager Area/territory sales manager ? Sales officer ?Our Suggestions: REFERENCES 1. www. wallspakistan. com[->0] 2. www. unilever. com[->1] 3. www. yummy. com. pk[->2] 4. www. unilver. co. uk[->3] 5. www. walls. co. uk[->4] 6. www. yahoo. com[->5] 7. www. google. com[->6] ? [->0] – http://www. wallspakistan. com/ [->1] – http://www. unilever. com/ [->2] – http://www. yummy. com. pk/ [->3] – http://www. unilver. co. uk/ [->4] – http://www. walls. co. uk/ [->5] – http://www. yahoo. com/ [->6] – http://www. google. com/

The Monguls

What did the ancient Mongols do? The ancient Mongol empire controlled more land than any other empire and included a very wide range of cultures, peoples, and religions. Everyone knows the name of Chinggis Khan (Genghis Khan) and his reputation as a fierce warrior and brutal conqueror. What you may not know is that he was a very savvy politician. His political skill not only created this tremendous empire, but also saved his people from destruction. He established the system that preserved their lives and their way of life.He and his successors took the system he set up and used it to spread their influence far and wide. So, the Mongols owe Chinggis Khan a debt of gratitude for preserving their lives and culture. We modern Westerners also owe him and his people respect for connecting the inhabitants of Western Europe with Asia and all the many benefits of trade and interaction that brought to the world. The Mongols preserved order in the areas they conquered which made it possible fo r traders to travel safely. This was called Pax Mongolica and was very significant in fostering contact between Europe, China, and all the lands in between.The disintegration of the Pax or Peace is part of the reason that Europeans were motivated to seek out sea routes to China, since it was no longer safe to travel overland. So, in a sense, you can say that the Mongolians are responsible for Christopher Columbus’ discovery of the Americas! Another thing you may not know about Chinggis Khan: he was not as brutal as he has been depicted. He would usually send emissaries ahead to invite a group of people to ally with him or to give him whatever he was seeking. If they agreed, they were typically required to give a certain number of warriors and some goods to the Mongols.If they refused, his warriors would attack mercilessly. However, they typically left women and skilled artisans to continue productive work, rather than totally destroying an area. This is different from some la ter conquerors who would completely annihilate opponents and their territory. Why did the Mongols pursue such extensive conquests? This geography is an important part of the answer to the question: Why did the Mongolians invade their neighbours? To answer this question, we have to know something about how Mongolians lived in the 1200s.Because of their geography, Mongols were usually herders and nomads. Define nomad. Why would herding require nomadism? Mongolians had to be able to move frequently in order to find pasture for their animals, primarily sheep, so they needed mobile housing. They made (and still make) felt from wool and use this felt to make the tent-like rounded houses called ger, or yurts by the Russians. Ger can be set up and taken down quickly and packed to be moved. [4-minute video of contemporary Mongolian felt-making and setting up a ger: http://ragcha. om/mujaan/shorts. html Click on â€Å"Making felt†] Note the horse pulling the felt in order to compact an d flatten it. Facts about gers: http://www. chaingang. org/yurtquest/FAQ. html Many more pictures of gers: http://www. chaingang. org/yurtquest/pics. html You can see that nomadic life isn’t easy. For one thing, it requires cooperation which binds people together, since they depend on each other to help them sustain life. At the same time, this kind of climate and terrain will not provide enough food in any one area to support a large population.This encourages the development of small tribal groups, people who can depend on each other but who do not have too large a footprint on the environment, since they will survive best when they are not all together. If a herd gets too large, it will destroy the grassland and not be able to graze in one place. Also, this climate makes it difficult to accumulate a large enough surplus that you could afford to pay someone else for services. For one thing, you would need to move everything you owned. It was not possible to stockpile any su rplus, even if it were possible to accumulate some in a particularly good year.In the conditions of this harsh nomadic life, it was not possible to create a social class of artisans who would manufacture goods. People were needed for herding and moving. And although there was some very limited agriculture, it was not possible for Mongolians to rely on farming for foodstuffs either. What do you think are typical Mongolian foods? [Animal products predominate – meat, milk products. Berries and vegetation that grows wild or with very little cultivation play less of a role in the traditional diet. ] This video clip shows men working on the felt and the ger.Of course, it is set in contemporary time, not in ancient Mongolia. In ancient Mongolia raiding other tribes or settlements in neighboring areas was an important part of the economy. Of course, raiding isn’t part of Mongolian culture now, but it was back then. If military might, necessary both to raid and to protect your own tribe, were such an essential part of your society, how would it affect the culture? One thing that contributed to Mongolian military success was the fact that the men were always ready and available for war.In order for that to be true, women had to take on many of the jobs that men do in other societies. Along with greater responsibility, the woman also had more rights and privileges than was common in other East Asian societies at that time. For example, they had the right to own property and to divorce. They also were sometimes trained for and participated in the military. We can find many references to women of the Mongol elite in 13th century chronicles from different cultures, including Mongol, Chinese and European. Later on we will discuss some prominent Mongolian women leaders who were very important in China.Raiding wasn’t the only contact they had with settled agricultural society; they also had to trade in order to get many of the goods they needed. Two things happened in the early 1200s to make both nomadism and trading more difficult. One was that the temperature of the steppe declined a little, not enough to threaten human life directly, but enough to affect the fragile balance of the environment and reduce the length of time during the year that grass grew. With less grass, herders had to move. [Refer back to map, climate. ]The other singular development in Mongolia in the early 13th century was the rise of a man called Temujin. He introduced the momentous political innovation of uniting all the Mongolian tribes under his leadership. Previously they had been scattered into separate tribes, a logical political system since the ecosystem would not sustain a large group gathered together, and they had frequent warfare among themselves. But in 1206, after years of preparation, Temujin was named the Great Khan, or ruler over all the tribes at a meeting of tribal elders called a quriltay (koor-ill-tie) or a council.He claimed to have bless ed ancestry and took the name of Chinggis Khan or Ruler of the Universe. His line was established as supreme and having the inherent right to rule. This political development influenced societies in many different areas for hundreds of years. Chinggis Khan took control in a period of economic and political crisis for the Mongolians. Not only was climate change pushing them to move away from their usual areas in search of better pasture. In addition, the northern Chinese ruling dynasty had cut trade with the Mongols.The Chinese did not need Mongolian products – but the Mongols needed to obtain things from the Chinese. In this unequal relationship the Mongolians were vulnerable. Forced by climate to search for better pastures, cut off by their usual trade partners, Mongolians faced severe challenges to their lifestyles and even their lives. These were the conditions when Chinggis Khan took control over a mobile, dedicated and militarily adept population. The stage was set for t he Mongolians to sweep south, east and west throughout Asia and into Europe, conquering as they went.What were the effects of Mongolian control? Intermixing of many different tribes of people and their geographical displacement. When the Mongols conquered a settlement or tribe, particularly of the Turkish nomads who inhabited the steppe to their south and west, they set them up in a military command structure. Conquered men were turned into warriors. Families accompanied warriors, serving as support so that the men were always available for military service and were not required to stay home and work to care for their families’ basic needs.They also intermixed peoples from different areas in each command unit. That way there was less possibility of conquered peoples uniting to revolt. They were turned into mobile military units which would sometimes be left to settle a different conquered area. This had the effect of intermixing ethnic and tribal affiliations so that most of these peoples no longer retained their own distinct culture, but resulted in them adopting their designation as specific units of the Mongols, or hordes. This legacy is still seen in Kazakhstan today, where the Kazakh population is divided into Greater and Lesser Hordes.